There are a lot of great businesses in Amarillo with great stories, great products, and great brands. Sometimes the website just hasn't caught up yet. As a local web design and creative agency, we spend a lot of time looking at businesses and thinking about what their online presence could become. Not because every business needs a complete redesign, but because we love seeing a good brand translated into a great website. So, purely from a web designer's perspective, here are five Amarillo...

A website doesn't have to be flashy to be good. It doesn't need a hundred pages, complicated animations, or a dozen pop-ups. Sometimes the best websites are simply the ones that understand the brand behind them. A strong website should feel like an extension of the business. The colors should feel familiar. The photography should feel intentional. The words should sound like the people behind the brand. And, most importantly, the website should make it easy for someone to understand what the...

A good website can do a lot more than give your business a place to put its phone number. For a small business, your website is often the first impression someone gets of your brand. It can show people what you do, communicate what makes you different, answer common questions, build trust, and ultimately help turn a visitor into a customer. Amarillo has no shortage of locally owned businesses with strong brands and unique stories. We took a look at several local business websites and pulled...